I looked over the new block editor and decided that it was a little too complicated for me. That was a couple of months ago. At that time there was a little banner at the top of my dashboard with a link that said “Switch to the new block editor” with a second link for “Learn more.” Then last week there was an announcement that indicated that everyone, ready or not, would be automatically required to use the block editor. It was pretty heavy handed the way they told all of the WordPress users. But the reality is that you can switch back with little more than a click on a menu to the Classic editor! I was all in a tizzy over the prospect of having to figure out the new system so I watched a tutorial. Then I watched another one. Then I went to several blogs that I know are using the block editor.
I do not claim to be a techno genius. I’m just slightly more saavy than most 60 somethings but I’ve been around for awhile and I’ve seen some things. So here’s my take on the new, seemingly required block editor.
1. The block editor appears to be geared to those blogs that are being or attempting to be monitized.
2. The blocks are basically designed for business applications.
3. The use of the blocks makes it easier and quicker to place advertisements within a blog since each paragraph is its own block.
4. Advertisements are only placed on blogs that have sufficient traffic and meet the requirements of a specific minimum length.
I believe that the minimum number of words to receive an advertizement insert is ~250 words. I also think that the insertion is most likely between paragraphs. Please let me know if I’m correct by commenting. I was at 250 words at the end of the second paragraph…